Viasox is a prominent North American brand focused on supporting individuals with diabetes by offering premium products designed to meet their daily diabetic needs effectively. 

● Led the successful launch and scaling of a diabetic e-commerce brand, achieving $18 million in revenue and maintaining a 41% profit margin within three years. 

● Orchestrated multi-channel marketing campaigns across Shopping Channel ad slots, Roku/Android TV commercials, influencers and social media platforms, achieving exceptional ROAS of up to 15X. 

● Directed a cross-functional team of 15 professionals, collaborating with executive leadership to implement high-impact marketing strategies and drive business growth.